I was tasked with designing and developing a interactive landing page, filled with javascript animations. The landing page’s main goal is converting visitors to customers. The page directs users through to the app store.
Background
The brief was to design a website filled with animations and introduce users to a new digital product.
What I Did
Web development
Presenting
Javascript GSAP
UI/UX design
Prototypes
User testing
Challenges
Creating an animated website that is highly interactive, but still focus on content.
Solutions
I used scroll animations that are timed in a way that it only animates content as it comes into screen. Content with the highest level of importance have the slowest animation speeds.