Visualising Principles

Cure is a cosmetic brand that offers beauty treatments and sells a variety of health related items.

About Project

This was a varsity project. We were asked to create a splash screen that showcases one of the following design principles, balance, contrast, emphasis and rhythm. I chose to create a high contrast screen featuring overlapping items, bright colours and bold typography.

 

Background

As this was a varsity project, i focused on creating a fun and aesthetically pleasing screen that focuses on high contrast and engaging colours.

What I Did

  • Design research
  • UI Design

Challenges

Representing one of the four design principles, balance, contrast, emphasis and rhythm.

Solutions

I chose contrast, and made use of high contrast colours that draw focus to the packaging of the product being displayed. I made the products packaging a vibrant blue.